Association audiences are diverse across generations, regions, cultures and professions. Explore how to create inclusive, data-driven marketing strategies using traditional, digital and community channels, tailoring content and storytelling to different attendee segments, and leveraging the host city as a strategic marketing asset

Learning outcomes:

Better understand and address the unique needs of diverse audience segments

Understand how to leverage the host city’s strengths as a strategic marketing asset to create compelling narratives and experiences

Learn how to optimize marketing spend and improve return on investment using targeted messages and formats