Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Help
- Infos auf Deutsch
- Show more
Head of Association Engagement
ICCA
Dermot Ryan is responsible for strategic association engagement, fostering collaboration, knowledge sharing and growth. He has 30 years' experience working with associations and not-for-profits.
Before joining ICCA, Dermot held senior roles within organizations including the European Academy of Allergy and Clinical Immunology (EAACI), the Drug Information Association, and K.I.T. Group, a global PCO and AMC.
Dermot holds an MSc in Event Management and is a member of the European Society of Association Executives (ESAE).
Date
Association audiences are diverse across generations, regions, cultures and professions. Explore how to create inclusive, data-driven marketing strategies using traditional, digital and community channels, tailoring content and storytelling to different attendee segments, and leveraging the host city as a strategic marketing asset
Learning outcomes:
Better understand and address the unique needs of diverse audience segments
Understand how to leverage the host city’s strengths as a strategic marketing asset to create compelling narratives and experiences
Learn how to optimize marketing spend and improve return on investment using targeted messages and formats