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Senior Marketing Manager
ICCA
Claudia Bastidas is a communications and marketing professional with over 15 years' experience helping organizations find their voice and grow their communities. She has worked across business events, culture, pharma, energy and food ingredients, with a consistent focus on building narratives that connect people to purpose.
Currently Senior Marketing Manager at ICCA (International Congress and Convention Association), Claudia leads global marketing strategies, manages media partnerships and champions the value of international association membership for a network of more than 1,100 organizations worldwide.
Originally from Colombia, Claudia lives in the Netherlands and brings a multicultural perspective to everything she does.
Date
Association audiences are diverse across generations, regions, cultures and professions. Explore how to create inclusive, data-driven marketing strategies using traditional, digital and community channels, tailoring content and storytelling to different attendee segments, and leveraging the host city as a strategic marketing asset
Learning outcomes:
Better understand and address the unique needs of diverse audience segments
Understand how to leverage the host city’s strengths as a strategic marketing asset to create compelling narratives and experiences
Learn how to optimize marketing spend and improve return on investment using targeted messages and formats