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VP Marketing
Kenes Group
Omri Peled is a senior marketing leader at Kenes Group, where he drives marketing strategy, audience growth and brand development across a global portfolio of medical and scientific congresses.
With around 20 years' experience across client and agency roles, Omri brings a data-driven approach combined with a strong focus on creativity and audience experience.
He leads international teams across multiple regions, working at the intersection of marketing, technology and business growth, with a particular interest in the role of AI and automation in event engagement.
Date
Association audiences are diverse across generations, regions, cultures and professions. Explore how to create inclusive, data-driven marketing strategies using traditional, digital and community channels, tailoring content and storytelling to different attendee segments, and leveraging the host city as a strategic marketing asset
Learning outcomes:
Better understand and address the unique needs of diverse audience segments
Understand how to leverage the host city’s strengths as a strategic marketing asset to create compelling narratives and experiences
Learn how to optimize marketing spend and improve return on investment using targeted messages and formats