The destination effect: Connecting people and place
Leadership and culture

The destination effect: Connecting people and place

Tuesday, May 19, 2026
9:30 AM - 10:15 AM | Europe/Berlin

Education session

Hall 9 | Evolve Theatre, Inspiration Hub, Stand 9003
English
About

Explore how destination organizations are strengthening community connections to support more impactful events. Understand how collaborative ecosystems help meeting planners deliver stronger outcomes, enrich delegate experiences and advance broader organizational goals.

Learning outcomes:

Discover how ambassador programs and community engagement are evolving

Examine what successful destination–client partnerships look like today—and where they’re heading

Explore evolving success metrics and the growing role of strategic communication

Speakers

Jamie Ades

Director, Client Engagement - EuropeBusiness Events Sydney

Glenn Duncan

Executive Vice President & Chief Marketing OfficerOttawa Tourism

Gwydion Lyn

Communication and Event ManagerEORTC

Heledd Williams

Head of Business EventsWelsh Government | VisitWales

Moderators

Jane Cunningham

Director of European EngagementDestinations International