Jamie Ades

Director, Client Engagement - Europe

Business Events Sydney

www.besydney.com.au

About the Speaker/Moderator

Jamie Ades leads in-market activity in Europe, driving strategy and client engagement for BESydney.

Jamie focuses on developing partnerships, building networks and identifying opportunities to support international meetings in the association sector. He works closely with stakeholders to strengthen engagement and drive successful bidding outcomes.

Matchmaking Information

Attending

The destination effect: Connecting people and place

Leadership and culture

The destination effect: Connecting people and place

Tuesday, May 19, 2026

9:30 AM - 10:15 AM | Europe/Berlin

Hall 9 | Evolve Theatre, Inspiration Hub, Stand 9003

Speaker/Moderator's Sessions (1)

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Session

Leadership and culture

Tuesday, May 19, 2026

9:30 AM - 10:15 AM | Europe/Berlin

Education session

Hall 9 | Evolve Theatre, Inspiration Hub, Stand 9003

English

The destination effect: Connecting people and place

Explore how destination organizations are strengthening community connections to support more impactful events. Understand how collaborative ecosystems help meeting planners deliver stronger outcomes, enrich delegate experiences and advance broader organizational goals.

Learning outcomes:

Discover how ambassador programs and community engagement are evolving

Examine what successful destination–client partnerships look like today—and where they’re heading

Explore evolving success metrics and the growing role of strategic communication

Speakers (4)

Jamie Ades

Director, Client Engagement - Europe, Business Events Sydney

Glenn Duncan

Executive Vice President & Chief Marketing Officer, Ottawa Tourism

Moderator (1)

Jane Cunningham

Director of European Engagement, Destinations International