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Director of European Engagement
Destinations International
Jane Cunningham loves life in the Nordics and the spirit of Scotland. Her expertise is built on 20 years' experience across tourism and the global meetings industry. During this time, Jane has worked with hotels, a convention center, a destination organization, a PCO and an alliance of convention bureaus before joining Destinations International in 2022 as Director of European Engagement.
In recent years, Jane has expanded her work to include facilitation and moderation. She is passionate about the role destination organizations play and how strong stakeholder engagement can support associations in advancing their impact through alignment with place.
Date
Explore how destination organizations are strengthening community connections to support more impactful events. Understand how collaborative ecosystems help meeting planners deliver stronger outcomes, enrich delegate experiences and advance broader organizational goals.
Learning outcomes:
Discover how ambassador programs and community engagement are evolving
Examine what successful destination–client partnerships look like today—and where they’re heading
Explore evolving success metrics and the growing role of strategic communication