BEFuture: Business events driving innovation, skills and lasting impact
Impact

BEFuture: Business events driving innovation, skills and lasting impact

Company culture
Leadership
Legacy
donderdag, 21 mei 2026
10:05 - 10:50 | Europe/Berlin

Education session

Hall 9 | IMPACT Zone, Stand 9012
English
About

Explore BEFuture’s approach to building a resilient, regenerative business events sector through open innovation, SME experimentation and talent collaboration. Learn how cross‑border partnerships strengthen skills, accelerate innovation, and create meaningful impact for participants, destinations and communities.

Learning outcomes:

Map and activate an innovation network that connects DMOs, SMEs, start‑ups, associations and knowledge partners

Strengthen future‑ready skills using best practices in SME‑driven green and digital innovation

Define how emerging talent contributes to creativity, innovation and long‑term impact

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain F: Talent Management, 0.75 credits

Speakers

Amber Herrewijn

Senior researcher / lecturerEuropean Tourism Futures Institute (ETFI)

Miriam Pijuan Mota

Catalunya Convention Bureau