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Senior researcher / lecturer
European Tourism Futures Institute (ETFI)
Amber Herrewijn is a senior lecturer and researcher in event management and a capacity builder and BEFuture project leader at NHL Stenden University of Applied Sciences and the European Tourism Futures Institute.
She specializes in event management and collaborates with festivals and business event partners to develop innovative prototypes. Amber is currently developing a freely available sustainability training for event planners.
Her work sits at the intersection of academia and industry, with a focus on circularity, sustainability and supporting emerging talent.
Date
Explore BEFuture’s approach to building a resilient, regenerative business events sector through open innovation, SME experimentation and talent collaboration. Learn how cross‑border partnerships strengthen skills, accelerate innovation, and create meaningful impact for participants, destinations and communities.
Learning outcomes:
Map and activate an innovation network that connects DMOs, SMEs, start‑ups, associations and knowledge partners
Strengthen future‑ready skills using best practices in SME‑driven green and digital innovation
Define how emerging talent contributes to creativity, innovation and long‑term impact
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain F: Talent Management, 0.75 credits