Europe’s brand experience industry faces contradictions—now it’s time to turn that truth into transformation. Based on insights from the 27Names European Experience Index™ (EEX), a benchmark shaped by nearly 200 agency and client leaders across 27 markets, discover how the industry’s biggest gaps can become its greatest opportunities. From sustainability shortfalls and budget pressures to AI realities, the Pitch Paradox and the talent crunch, explore practical ways to move from awareness to action.

Learning outcomes:

Pinpoint the most critical industry gaps and their impact on brand experiences

Compare client and agency perspectives to uncover opportunities for collaboration and creativity

Turn sustainability, budget, talent and AI challenges into growth-driving advantages

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain K: Technology Integration, 0.75 credits

* CSEP Approved