Innovation Manager
Next Group
Alexandra Iannarelli is the Innovation Manager at Next Group, a leading company in Italy that designs and produces events, communication campaigns and marketing initiatives shaped by more than 40 years' success. Alexandra drives the company’s transformation efforts, nurturing an innovation culture rooted in strategy, process and technology.
Her work centers on optimizing processes and systems to help the organization operate more efficiently and make data‑driven decisions. With an international academic background across Italy, Spain and the UK, Alexandra built her career in consulting and banking, leading complex transformation projects in multinational environments.
Alexandra later brought her expertise into the communication and events industry, joining Next Group to foster a structured, technology‑led and continuously evolving approach that turns innovation into meaningful value.
Balancing method and vision, Alexandra sees innovation as a shared journey—one that connects people, systems and ideas to shape the future of an organization. Outside work, Alexandra is mom to a wonderful little girl, soon to be two, and loves traveling and discovering new places and cultures.
Date

Europe’s brand experience industry faces contradictions—now it’s time to turn that truth into transformation. Based on insights from the 27Names European Experience Index™ (EEX), a benchmark shaped by nearly 200 agency and client leaders across 27 markets, discover how the industry’s biggest gaps can become its greatest opportunities. From sustainability shortfalls and budget pressures to AI realities, the Pitch Paradox and the talent crunch, explore practical ways to move from awareness to action.
Learning outcomes:
Pinpoint the most critical industry gaps and their impact on brand experiences
Compare client and agency perspectives to uncover opportunities for collaboration and creativity
Turn sustainability, budget, talent and AI challenges into growth-driving advantages
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain K: Technology Integration, 0.75 credits
* CSEP Approved