Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.

Learning outcomes:

Explore how change becomes value and how to apply those insights to your design conversations

Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices

Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.

Learning outcomes:

Explore how change creates value by applying the Event Canvas to a real event design case study

Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value

Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.

Learning outcomes:

Explore how change creates value by applying the Event Canvas to a real event design case study

Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value

Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.

Learning outcomes:

Explore how change becomes value and how to apply those insights to your design conversations

Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices

Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence

Connect with Certified Event Designers and those working toward certification. Get to know the CED community, learn more about the Trusted Advisor Program, and build relationships with peers shaping the future of event design.

Learning outcomes:

Understand what it takes to become a Certified Event Designer

Learn how the Trusted Advisor Program supports professional growth

Network with the global CED community

Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.

Learning outcomes:

Explore how change becomes value and how to apply those insights to your design conversations

Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices

Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence

Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.

Learning outcomes:

Explore how change becomes value and how to apply those insights to your design conversations

Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices

Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.

Learning outcomes:

Explore how change creates value by applying the Event Canvas to a real event design case study

Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value

Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.

Learning outcomes:

Explore how change becomes value and how to apply those insights to your design conversations

Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices

Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.

Learning outcomes:

Explore how change creates value by applying the Event Canvas to a real event design case study

Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value

Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Explore how Event Culture Analysis℠ reveals the hidden story inside event agendas. Understand how themes, power dynamics, inclusion patterns and sponsorship influence shape the real narrative of an event—often in ways not visible at first glance.

Learn how to analyze conference programs using the EventCanvas™ Methodology to identify cultural signals that influence design decisions. See how these insights help you create more intentional, relevant and strategically aligned event experiences that resonate with your audiences.

Learning outcomes:

Understand the concept of Event Culture Analysis℠ and how agendas reveal underlying values, priorities and narratives

Analyze conference programs using the EventCanvas Methodology to identify themes, power dynamics, inclusion patterns, and sponsor influence

Apply cultural insights to design more intentional, relevant and strategically aligned event experiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.

Learning outcomes:

Explore how change creates value by applying the Event Canvas to a real event design case study

Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value

Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.

Learning outcomes:

Explore how change creates value by applying the Event Canvas to a real event design case study

Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value

Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time