Event design using the #EventCanvas Methodology
Design matters

Event design using the #EventCanvas Methodology

Design
Experiential
Meeting planner toolkit
Wednesday, May 20, 2026
11:35 AM - 12:25 PM | Europe/Berlin

Education session

Hall 9 | Event Design Collective, Stand 9006
English
About

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.

Learning outcomes:

Explore how change creates value by applying the Event Canvas to a real event design case study

Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value

Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Speakers

Roel Frissen

Co-founder / Managing PartnerEvent Design Collective

Ruud Janssen

Managing Partner / FounderEvent Design Collective GmbH

Gerrit Jessen

Certified Event Designer | Entrepreneur | Trainer | Speaker | AdvisorEvent Design Collective

Ingrid Rip

DirectorEvent Design Collective