Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.

Learning outcomes:

Explore how change becomes value and how to apply those insights to your design conversations

Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices

Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence