Explore how Event Culture Analysis℠ reveals the hidden story inside event agendas. Understand how themes, power dynamics, inclusion patterns and sponsorship influence shape the real narrative of an event—often in ways not visible at first glance.

Learn how to analyze conference programs using the EventCanvas™ Methodology to identify cultural signals that influence design decisions. See how these insights help you create more intentional, relevant and strategically aligned event experiences that resonate with your audiences.

Learning outcomes:

Understand the concept of Event Culture Analysis℠ and how agendas reveal underlying values, priorities and narratives

Analyze conference programs using the EventCanvas Methodology to identify themes, power dynamics, inclusion patterns, and sponsor influence

Apply cultural insights to design more intentional, relevant and strategically aligned event experiences

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved