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Valentine Story
Kendra Valentine is a story strategist and the author of How to Pitch (Almost) Anything (Pearson Business, 2025). She specializes in translating brand and intellectual property into story and experience, working with organizations from concept through implementation on story development, creative briefs and brand translation.
Kendra’s background spans corporate strategy, entertainment, startups and experiential design. She has worked with clients including Electrolux, Nickelodeon, EU institutions (ECDC), BCG Digital Ventures, Education First, and Techstars. Through workshops and keynotes, Kendra shares Strategic Story Design as a practical method that helps audiences apply storytelling to communication challenges ranging from high‑stakes pitches to everyday introductions.
An American living in Berlin, she works internationally across industries and cultures. She holds an MA in Media Industry Studies from Stockholm University, a diploma in Venture Creation from the Stockholm School of Entrepreneurship, and a BA in Film Studies and Philosophy from Boston College.
Outside her work, Kendra enjoys vintage shopping, dressing up her Boston terrier Dandy and exploring emerging immersive experiences.
Date
The hardest part isn’t having strong ideas—it’s explaining them clearly. Whether you’re speaking with executives, attendees or vendors, unclear communication can cost opportunities. Learn three tools to sharpen your message: the Pocket Pitch to express ideas in two sentences, the Brand One‑Pager to align teams, and H.E.L.P. to check the quality of any proposal or presentation before you share it. These methods are proven, practical and easy to use right away.
Learning outcomes:
Craft concise, two‑sentence pitches that communicate value clearly to any stakeholder
Create strategic documents that align cross‑functional teams and prevent miscommunication
Evaluate proposals, briefs or presentations using a proven quality‑check system
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain J: Marketing and Communications, 0.75 credits
* CSEP Approved
Getting approval isn’t about better spreadsheets—it’s about telling a clearer story. Whether you’re pitching to clients or internal executives, decision‑makers need to see value before they say yes. Using Strategic Story Design, learn how to translate event ideas into language stakeholders understand. The Pocket Pitch helps you communicate value and ROI in two sentences. The Brand One‑Pager aligns everyone on goals. And the H.E.L.P. checklist ensures your pitch lands before you present.
Learning outcomes:
Craft two‑sentence pitches that communicate event value clearly to any stakeholder
Develop brand one‑pagers that align teams and give stakeholders a shared vision
Apply a four‑point quality check to strengthen proposals and secure approval
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: How long will the session last? I leave you to assign based on 1 credit per hour.
* CSEP Approved