Getting approval isn’t about better spreadsheets—it’s about telling a clearer story. Whether you’re pitching to clients or internal executives, decision‑makers need to see value before they say yes. Using Strategic Story Design, learn how to translate event ideas into language stakeholders understand. The Pocket Pitch helps you communicate value and ROI in two sentences. The Brand One‑Pager aligns everyone on goals. And the H.E.L.P. checklist ensures your pitch lands before you present.

Learning outcomes:

Craft two‑sentence pitches that communicate event value clearly to any stakeholder

Develop brand one‑pagers that align teams and give stakeholders a shared vision

Apply a four‑point quality check to strengthen proposals and secure approval

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: How long will the session last? I leave you to assign based on 1 credit per hour.

* CSEP Approved