The hardest part isn’t having strong ideas—it’s explaining them clearly. Whether you’re speaking with executives, attendees or vendors, unclear communication can cost opportunities. Learn three tools to sharpen your message: the Pocket Pitch to express ideas in two sentences, the Brand One‑Pager to align teams, and H.E.L.P. to check the quality of any proposal or presentation before you share it. These methods are proven, practical and easy to use right away.

Learning outcomes:

Craft concise, two‑sentence pitches that communicate value clearly to any stakeholder

Create strategic documents that align cross‑functional teams and prevent miscommunication

Evaluate proposals, briefs or presentations using a proven quality‑check system

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain J: Marketing and Communications, 0.75 credits

* CSEP Approved