In the meetings industry, time and attention are limited. Whether pitching an event, selling sponsorship, bidding for a destination, or gaining internal buy-in, clearly communicating value is critical.

Leave with practical frameworks you can apply to sales conversations, RFP responses, leadership discussions, and client pitches to help your events stand out.

Learning outcomes:

Answer “What do you do?” in under 30 seconds

Fix what might go wrong in the critical first two minutes of pitches, bids and stakeholder meetings

Communicate the value of events, experiences and proposals to spark curiosity and drive action