Director
Event Design Collective
Ingrid Rip is Director of Event Design Collective Netherlands and an event strategist, designer and trainer with over 30 years’ experience in the international meetings and events industry. Her work focuses on helping organizations move beyond program-driven thinking toward outcome-driven events that create measurable value.
Her purpose is clear: to help people and organizations stop designing mediocre events. Ingrid supports associations, corporations and agencies in aligning stakeholders, clarifying what needs to change, and designing events that drive engagement, decision-making and long-term impact.
She has worked with the Event Canvas methodology since 2014 and has been part of the international Event Design Collective since 2019. Outside work, Ingrid enjoys developing her creativity, riding horses and spending time in nature.
Date

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Connect with Certified Event Designers and those working toward certification. Get to know the CED community, learn more about the Trusted Advisor Program, and build relationships with peers shaping the future of event design.
Learning outcomes:
Understand what it takes to become a Certified Event Designer
Learn how the Trusted Advisor Program supports professional growth
Network with the global CED community

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time

Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time