Discover why intentional emotional design creates deeper impact than sensory overload. Begin with one essential question—what do you want your audience to feel?—and explore how sensory cues guide attention, shape memory and strengthen connection throughout your event journey.

Experience a live multi‑sensory demonstration showing how subtle shifts in sound, scent and storytelling influence engagement, well-being and memorability. See how purposeful emotional design can elevate your strategy and deliver experiences that resonate long after the event ends.

Learning outcomes:

Design emotion as a strategic advantage

Harness music and sensory cues to shape the audience journey

Move from overstimulation to intentional impact

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.25

* CSEP Approved