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Founder, Director
4D Lean
Jim Lippens is the founder of the Happiness At Work Experience, an employee engagement event, and the creator of the 4D Lean model.
With 22 years' industrial leadership experience, Jim has led teams through organizational transformation, including turning a department set for closure into the plant’s top profit contributor. By focusing on trust, autonomy, belonging and purpose, his team—representing 10% of the workforce—delivered 85% of total plant profit without financial investment.
Jim now applies these insights through the 4D Lean framework, a measurable and scalable approach that connects emotional intelligence with performance. His work includes digital culture scans and multi‑sensory well-being interventions developed with Jeena Earthiva, designed to help teams shift mindset and improve engagement.
For event professionals and leaders addressing burnout, disengagement, and retention challenges, Jim’s approach offers practical ways to design well-being experiences that support sustainable impact. His long‑term goal is to positively influence 10 million lives by 2035.
Date
Go beyond bigger tech and flashier visuals to discover what truly creates memorable experiences: emotion. Explore how intentional sensory design shapes how people feel—and how those feelings strengthen engagement, well-being and long‑term recall.
Take part in a short, interactive multi‑sensory experience where you’ll see, smell and feel how emotional states shift in real time. Understand how sensory strategy can boost impact without adding complexity, and learn how to weave well-being and emotional intelligence into your event design.
Learning outcomes:
Design experiences that shift emotional states in real time
Apply multi-sensory strategy for deeper impact and memorability
Integrate well-being into events without adding extra time
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.25
* CSEP Approved
Experience how to identify your audience’s collective personality in minutes—and instantly elevate connection, engagement, and impact. Take part in a live audience assessment, then see how real‑time insights can shift the way you design sequences, sensory cues, communication styles and emotional tone.
Discover how audience characteristics, emotional maturity and even aroma selection influence engagement. Explore how build‑up and sequencing shape attention, and how speaking your audience’s “preferred language” strengthens connection.
Learning outcomes:
Discover your audience’s hidden personality to create optimal connection
Build your message in smart layers: emotional, sensory and interactive
Turn your event into their journey—not just your content
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.25
* CSEP Approved
Discover why intentional emotional design creates deeper impact than sensory overload. Begin with one essential question—what do you want your audience to feel?—and explore how sensory cues guide attention, shape memory and strengthen connection throughout your event journey.
Experience a live multi‑sensory demonstration showing how subtle shifts in sound, scent and storytelling influence engagement, well-being and memorability. See how purposeful emotional design can elevate your strategy and deliver experiences that resonate long after the event ends.
Learning outcomes:
Design emotion as a strategic advantage
Harness music and sensory cues to shape the audience journey
Move from overstimulation to intentional impact
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.25
* CSEP Approved