Join a guided, high‑energy walking tour of the show floor, viewed through a design‑thinking lens. Observe what stands out, why it works and how these insights can elevate your own events. Gain a fresh perspective by exploring real‑time examples of design choices that spark connection, create clarity and inspire creative problem‑solving. Learn how strategic design in 2026 goes beyond visual appeal to tell brand stories, shape behavior and build emotional connection across the entire event environment. Leave with practical design ideas you can apply as a true differentiator.

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75