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Creative Director
Ideas Factory
Robert Dunsmore is a concept creator specializing in large‑scale corporate events and brand activations across finance, pharma, fintech, automotive, art and consumer sectors. He supports event and experience agencies with rapid idea generation, lectures at Westminster University and develops future talent through student “remix” workshops.
Robert is a member of WXO, Google Xi, ICE, EVENTIT steering groups and FF15 University. He writes regularly and contributes to industry discussions on trends and developments shaping experience design.
Date
Join a guided, high‑energy walking tour of the show floor, viewed through a design‑thinking lens. Observe what stands out, why it works, and how these insights can elevate your own events. Gain a fresh perspective by exploring real‑time examples of design choices that spark connection, create clarity, and inspire creative problem‑solving. Learn how strategic design in 2026 goes beyond visual appeal to tell brand stories, shape behavior and build emotional connection across the entire event environment. Leave with practical design ideas you can apply as a true differentiator.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
Join a guided, high‑energy walking tour of the show floor, viewed through a design‑thinking lens. Observe what stands out, why it works and how these insights can elevate your own events. Gain a fresh perspective by exploring real‑time examples of design choices that spark connection, create clarity and inspire creative problem‑solving. Learn how strategic design in 2026 goes beyond visual appeal to tell brand stories, shape behavior and build emotional connection across the entire event environment. Leave with practical design ideas you can apply as a true differentiator.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
Join a guided, high‑energy walking tour of the show floor, viewed through a design‑thinking lens. Observe what stands out, why it works, and how these insights can elevate your own events. Gain a fresh perspective by exploring real‑time examples of design choices that spark connection, create clarity, and inspire creative problem‑solving. Learn how strategic design in 2026 goes beyond visual appeal to tell brand stories, shape behavior, and build emotional connection across the entire event environment. Leave with practical design ideas you can apply as a true differentiator.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75