Explore how to design attendee-first experiences with intention: creating relevance, inclusion and measurable impact across content, formats and environments.

Learning outcomes:

Individualize content, formats and touchpoints for different attendee personas so people can engage in the way that works best for them

Define how data, technology and AI enable personalization at scale, from modular agendas to adaptive content and formats

Measure impact through Return on Experience (ROE) beyond attendance and satisfaction

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain H: Event Design , 0.75 credits

* CSEP Approved