Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Help
- Infos auf Deutsch
- Show more
Business Development Manager
Amex GBT
Pia is part of the global sales team at Amex GBT Meetings & Events. With her solid expertise in the events sector and her experience in sales & hospitality management, she is responsible for the development and growth of Amex GBT in the German market. With her passion for meetings and brand experiences, she not only inspires customers and elevates events to the next level, but also advocates for sustainability in the industry.
Date
Explore how to design attendee-first experiences with intention: creating relevance, inclusion and measurable impact across content, formats and environments.
Learning outcomes:
Individualize content, formats and touchpoints for different attendee personas so people can engage in the way that works best for them
Define how data, technology and AI enable personalization at scale, from modular agendas to adaptive content and formats
Measure impact through Return on Experience (ROE) beyond attendance and satisfaction
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain H: Event Design , 0.75 credits
* CSEP Approved