Ooh la la: Lessons on applying local creativity to deliver global impact
Impact

Ooh la la: Lessons on applying local creativity to deliver global impact

Wednesday, May 20, 2026
10:00 AM - 10:45 AM | Europe/Berlin

Education session

Hall 9 | Flow Theatre, Inspiration Hub, Stand 9003
English
About

Discover how the right partnerships are critical for delivering complex global events. Learn from real examples of creating events that exceed expectations and overcome challenges with creativity. Gain insight into project governance and sustainability, and see how these principles can be applied to international events.

Learning outcomes:

Identify best practices in governance and sustainability for your own global events

Explore how creativity solves challenges

Evaluate agencies based on their ability to add strategic value to cross-border live communication projects

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain C: Sustainability and Social Impact, 0.75 credits

* CSEP Approved

Speakers

Antoine Mercadal

VP, Global Events & Employee ExperienceCRITEO

Olivier Peulvast

Associate Director - Chief Marketing & Experience OfficerKENEO

Christophe Pinguet

Co/PresidentSHORTCUT EVENTS

Moderators

Matt Regnier

CEOSource Locally