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Associate Director - Chief Marketing & Experience Officer
KENEO
Olivier Peulvast is Associate Director and Chief Marketing and Experience Officer at Keneo, an independent French sports marketing and events agency. He has 25 years' experience across events, sports, entertainment and brand activation.
Olivier has held senior roles at UCPA, Carat Sport, RMC Sport, MKTG/Dentsu and EGG, where he served as Global Chief Marketing & Development Officer. He is a graduate of ESCP Business School and an active contributor to industry and community initiatives.
Date
Discover how the right partnerships are critical for delivering complex global events. Learn from real examples of creating events that exceed expectations and overcome challenges with creativity. Gain insight into project governance and sustainability, and see how these principles can be applied to international events.
Learning outcomes:
Identify best practices in governance and sustainability for your own global events
Explore how creativity solves challenges
Evaluate agencies based on their ability to add strategic value to cross-border live communication projects
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain C: Sustainability and Social Impact, 0.75 credits
* CSEP Approved