Stories shape belief—and belief drives action. Learn how storytelling helps event professionals meet rising expectations and inspire change. Use the GDS Storytelling Framework to craft narratives that connect policy, purpose, and people.

Learning outcomes:

Structure stories using the hook, heart, hope framework

Turn data and sustainability actions into compelling narratives

Create a ready-to-use story for your next pitch or campaign

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain J: Marketing and Communications, 0.75 credits

* CSEP Approved