Guy Bigwood, FISEP CEO and Chief Changemaker: Global Destinations Sustainability Movement For over two decades, Guy has been delivering award-winning consulting services focused on helping cities, governments, associations, corporates and the hospitality industry step up, scale up and speed up their sustainability programmes and regenerative practices. He is a recognised global expert on creating regenerative destinations, communities and events. Guy is the Chief Changemaker of the Global Destinations Sustainability Movement; a transformation platform that inspires, educates, and empowers destinations to become more regenerative, flourishing, and resilient places to visit, meet, and live in. He is the creator of the GDS-Index which is the world’s leading sustainability benchmarking and performance improvement programme for destinations. He has worked with hundreds of DMOs and NTOs to help them create, implement, and communicate regenerative and sustainability strategies for the visitor economy.
Date

Stories shape belief—and belief drives action. Learn how storytelling helps event professionals meet rising expectations and inspire change. Use the GDS Storytelling Framework to craft narratives that connect policy, purpose, and people.
Learning outcomes:
Structure stories using the hook, heart, hope framework
Turn data and sustainability actions into compelling narratives
Create a ready-to-use story for your next pitch or campaign
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain J: Marketing and Communications, 0.75 credits
* CSEP Approved