In an age of deepfakes and misinformation, live events matter more than ever. They create authentic conversations and build trust. Discover a 10-step blueprint for delivering purpose-led, outcome-driven events aligned with organizational goals.
Events are a critical lever of organizational success. This session will share a 10-step blueprint to help you deliver a new generation of events: purpose-led, outcome-driven and aligned to organizational goals.

Following this session, join Sasha at the Community and Collaboration table at 14:30 for a book signing of The Chief Event Officer's Playbook: How to create transformational events.

Learning outcomes:

Apply a four-question model to define event transformation

Use the Event Purpose Proposition to articulate event value

Map stakeholders visually to clarify event marketing strategies

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved