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MD
The Chief Event Officer's Playbook
Sasha Frieze is an event strategy consultant with more than 30 years' experience and a track record of delivering over 1,000 events. She is the author of the bestseller The Chief Event Officer’s Playbook – How to Create Transformational Events.
Her clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Raymond James, Incisive Media, CloserStill Media and the Royal College of Anaesthetists.
Sasha is a Trustee of the British Society for Haematology’s subsidiary enterprises company and a Fellow of both the Chartered Institute of Marketing and the Royal Society of Arts. She also teaches event management as a visiting lecturer at the University of Westminster in London.
She advises associations, non‑profits, media owners, conference and exhibition organizers and corporates on event strategy, coaching and training.
Date
In an age of deepfakes and misinformation, live events matter more than ever. They create authentic conversations and build trust. Discover a 10-step blueprint for delivering purpose-led, outcome-driven events aligned with organizational goals.
Events are a critical lever of organizational success. This session will share a 10-step blueprint to help you deliver a new generation of events: purpose-led, outcome-driven and aligned to organizational goals.
Following this session, join Sasha at the Community and Collaboration table at 14:30 for a book signing of The Chief Event Officer's Playbook: How to create transformational events.
Learning outcomes:
Apply a four-question model to define event transformation
Use the Event Purpose Proposition to articulate event value
Map stakeholders visually to clarify event marketing strategies
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved
Bring your copy of The Chief Event Officer's Playbook: How to Create Transformational Events and meet the author, Sasha, for a personal book‑signing experience. Connect with her, ask a question, or simply enjoy the moment as she signs your book. Please note: no on‑site sales.
Learning outcomes: