True digital transformation starts with collaboration, not technology. Explore why shared standards and strong data foundations are essential before AI can deliver real value. Learn how rebuilding trust and workflows between buyers and suppliers creates efficiency, innovation, and a future-ready MICE industry.

Learning outcomes:

Discover how shared standards and collaboration drive transformation

Reflect on challenges caused by inconsistent data and manual tasks

Understand why AI depends on strong data and collaborative structures

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5