Amplifying sustainability: Social media strategies for global events
Marketing and engagement

Amplifying sustainability: Social media strategies for global events

Marketing
Sustainability
ESG – environmental and climate
Legacy
Wednesday, May 20, 2026
2:35 PM - 3:00 PM | Europe/Berlin

Education session

Hall 9 | People and Planet Theatre, Inspiration Hub, Stand 9008
English
About

Sustainability and social media are powerful forces that, when combined, transform how events engage and inspire. Learn how to harness social platforms to amplify sustainability initiatives, tell authentic stories, and create events that leave a positive legacy for people and the planet.

Learning outcomes:

Define why social media is critical for advancing sustainability in events

Explore emerging trends like AI and immersive tech to elevate storytelling

Create tailored sustainability stories for different social platforms

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved

Sponsors

Speakers

Elena Fis

Sustainability ManagerKenes Group

Iva Popova

Marketing Communications ManagerKenes Group