Real Stories and Winning Strategies from the International Conference Industry

With over 30 years of hands-on experience and hundreds of successful contracts signed with groups worldwide, Noga Sapir - NBS Global Venue Owner and Managing Director learned what it really takes to negotiate across cultures – and win.

In this engaging, story-driven session, you’ll discover how to negotiate effectively in the global arena, drawing on real cases from major international conferences around the world.

You’ll discover:
• True stories from high-stakes negotiations in Japan, Casablanca, across Europe, the U.S., and beyond
• Proven strategies for building trust and closing deals across different cultures
• Practical techniques you can immediately apply to your business, partnerships, and everyday life
• Fun and surprising moments from the field – including short videos that will make you smile
• Key lessons from decades of global deal-making in the international conference industry

Whether you’re a business professional, entrepreneur, or simply someone who wants to become a better negotiator, this session will give you concrete tools and a fresh perspective on how deals really get done around the world.

Learning outcomes:

Apply negotiation techniques and cultural insights to global deals

Build trust quickly with international stakeholders

Use strategic changes to improve negotiation outcomes

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits

* CSEP Approved