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Managing Director
NBS Global Venue
Noga Sapir is the Owner & Managing Director of NBS Global Venue, a leading international venue search and contracting company, specializing in sourcing optimal venues for corporate events, meetings, and conferences worldwide. With more than 30 years of experience in the hotel and events industry, she has held senior roles including Director of Sales and Procurement for a Professional Congress Organizer (PCO), as well as management positions at leading hotels across the globe.
Throughout her career, Noga has supported thousands of events, managing venue contracts in over 100 destinations. Her expertise in negotiation, long-standing supplier relationships, and understanding of international business dynamics has positioned NBS Global Venue as a trusted leader in the global venue sourcing space.
She holds a Bachelor’s Degree in Business and Hospitality Management from Johnson & Wales University.
Outside of work, Noga enjoys traveling and exploring cultures around the world with her husband and two children.
Date
Real Stories and Winning Strategies from the International Conference Industry
With over 30 years of hands-on experience and hundreds of successful contracts signed with groups worldwide, Noga Sapir - NBS Global Venue Owner and Managing Director learned what it really takes to negotiate across cultures – and win.
In this engaging, story-driven session, you’ll discover how to negotiate effectively in the global arena, drawing on real cases from major international conferences around the world.
You’ll discover:
• True stories from high-stakes negotiations in Japan, Casablanca, across Europe, the U.S., and beyond
• Proven strategies for building trust and closing deals across different cultures
• Practical techniques you can immediately apply to your business, partnerships, and everyday life
• Fun and surprising moments from the field – including short videos that will make you smile
• Key lessons from decades of global deal-making in the international conference industry
Whether you’re a business professional, entrepreneur, or simply someone who wants to become a better negotiator, this session will give you concrete tools and a fresh perspective on how deals really get done around the world.
Learning outcomes:
Apply negotiation techniques and cultural insights to global deals
Build trust quickly with international stakeholders
Use strategic changes to improve negotiation outcomes
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits
* CSEP Approved