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Catalunya Convention Bureau
Miriam Pijuan Mota is an event specialist at the Catalan Tourism Board with over 15 years’ experience across tourism and the cultural and creative industries.
As part of the BEFuture coordination team, she provides strategic leadership and expert guidance across program activities. Miriam has worked in both public and private sectors as a promoter, consultant and project manager, supporting internationalization, strategic development, and the delivery of events and cultural exhibitions.
Her work combines policy, strategy and practical delivery, with a focus on collaboration and long-term impact within the events and tourism sectors.
Date
Explore BEFuture’s approach to building a resilient, regenerative business events sector through open innovation, SME experimentation and talent collaboration. Learn how cross‑border partnerships strengthen skills, accelerate innovation, and create meaningful impact for participants, destinations and communities.
Learning outcomes:
Map and activate an innovation network that connects DMOs, SMEs, start‑ups, associations and knowledge partners
Strengthen future‑ready skills using best practices in SME‑driven green and digital innovation
Define how emerging talent contributes to creativity, innovation and long‑term impact
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain F: Talent Management, 0.75 credits