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Co-founder / Managing Partner
Event Design Collective
Roel Frissen, CMM is a Netherlands‑based entrepreneur who has been a pioneer in the meetings and events industry since 1999. Roel is the co‑founder of Event Design Collective (EDCo), a global consulting and training firm dedicated to transforming how events are conceived and delivered. Together with Ruud Janssen, he developed the Event Canvas™ methodology, a strategic framework that helps teams design events that drive intentional behavioral change.
As a trusted advisor and Managing Director, Roel brings years of experience in event design, strategy, design thinking and change management. His mission is to democratize event design and build the industry's capacity to create events that make a meaningful difference. Roel’s work enables leaders and teams to bridge the gap between event owners and planners by using a shared design language. The Event Canvas™ is freely accessible and used worldwide to prototype and shape purpose‑driven events.
Roel continues to inspire and train professionals globally, supporting teams as they design events that create real change—one event at a time.
Date
Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.
Learning outcomes:
Explore how change becomes value and how to apply those insights to your design conversations
Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices
Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.
Learning outcomes:
Explore how change becomes value and how to apply those insights to your design conversations
Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices
Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.
Learning outcomes:
Explore how change becomes value and how to apply those insights to your design conversations
Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices
Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence
Connect with Certified Event Designers and those working toward certification. Get to know the CED community, learn more about the Trusted Advisor Program, and build relationships with peers shaping the future of event design.
Learning outcomes:
Understand what it takes to become a Certified Event Designer
Learn how the Trusted Advisor Program supports professional growth
Network with the global CED community
Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.
Learning outcomes:
Explore how change becomes value and how to apply those insights to your design conversations
Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices
Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence
Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.
Learning outcomes:
Explore how change becomes value and how to apply those insights to your design conversations
Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices
Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Engage in an open conversation with Ruud and Roel, the creators of the #EventCanvas and authors of DESIGN to CHANGE. Ask your questions, learn from their experience supporting more than 500 Event Canvas practitioners, and explore how to elevate your own design conversations. Understand how change becomes value, strengthen your focus on event outcomes and advance your ability to bring design forward in executive discussions.
Learning outcomes:
Explore how change becomes value and how to apply those insights to your design conversations
Strengthen your discussions with executives by focusing on event outcomes and the impact of your design choices
Advance design within your organization by bringing event design onto the executive agenda with clarity and confidence
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time