Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Help
- Infos auf Deutsch
- Show more
Certified Event Designer | Entrepreneur | Trainer | Speaker | Advisor
Event Design Collective
Gerrit Jessen, CED CMM CMP, is Managing Partner of GECO Communication & Management GmbH and Director Germany for the Event Design Collective. He supports associations, corporations and destinations in designing events that drive measurable behavioral change using the Event Canvas™ methodology.
Gerrit began his career in the international hospitality industry, working with luxury hotels in Germany, the UK, and the US. In 1991, he founded his own event agency, which he later sold to MCI Group in 2007. As Regional Managing Director for Germany, Austria and the Czech Republic, he led MCI Germany’s growth from 30 to 130 staff across four offices and oversaw key acquisitions and integrations.
He has contributed to industry development through board and standards work, including the DIN ISO 20121 Working Group Germany and as Vice-Chair Finance of the MPI International Board. Gerrit is also a Certified.de auditor and supports sustainability initiatives such as Berlin’s Sustainable Meetings program. In 2025, he mentored entrepreneurs through the EU‑funded BEFuture accelerator program.
Outside work, Gerrit contributes as a volunteer senior expert, including assignments that support hospitality businesses in emerging destinations.
Date
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Connect with Certified Event Designers and those working toward certification. Get to know the CED community, learn more about the Trusted Advisor Program, and build relationships with peers shaping the future of event design.
Learning outcomes:
Understand what it takes to become a Certified Event Designer
Learn how the Trusted Advisor Program supports professional growth
Network with the global CED community
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Explore mentoring as a powerful tool for building future‑ready skills, values, and leadership. Learn how purposeful mentor–mentee relationships strengthen confidence, broaden thinking, and support a more responsible and collaborative events industry.
Learning outcomes:
Understand mentoring as a strategic tool for developing future‑focused skills and mindsets
Identify principles for creating meaningful, growth‑driven mentoring relationships
Reflect on your own role as a mentor, mentee, or facilitator of knowledge transfer
* CMP/CEU Approved: Domain F: Talent Management, 0.75 credits
* CSEP Approved
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time
Experience a hands‑on event design sprint using a real case study to deepen your understanding of the Event Canvas methodology. Work through a facilitated simulation that helps you explore how change creates value and how to apply event design as a practical skill. Strengthen your conversations with executives by focusing on outcomes, aligning design decisions with organizational goals, and demonstrate progress over time as you bring design thinking into your daily practice.
Learning outcomes:
Explore how change creates value by applying the Event Canvas to a real event design case study
Improve your conversations with executives by focusing on event outcomes and translating design choices into clear value
Elevate design within your organization by getting event design onto the executive agenda and demonstrating progress over time