VP, Global Events & Employee Experience
CRITEO
Antoine Mercadal is Vice President of Global Events and Employee Experience at Criteo, where he leads international event strategies supporting brand positioning and business growth.
With experience spanning Europe, the Americas, the Middle East and Asia, Antoine specializes in translating global concepts into locally relevant experiences while maintaining consistency at scale.
Date

Discover how the right partnerships are critical for delivering complex global events. Learn from real examples of creating events that exceed expectations and overcome challenges with creativity. Gain insight into project governance and sustainability, and see how these principles can be applied to international events.
Learning outcomes:
Identify best practices in governance and sustainability for your own global events
Explore how creativity solves challenges
Evaluate agencies based on their ability to add strategic value to cross-border live communication projects
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain C: Sustainability and Social Impact, 0.75 credits
* CSEP Approved