Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Help
- Infos auf Deutsch
- Show more
GDS-Movement
Jennifer Jensen has over 20 years’ experience in business events and destination marketing, working across sales, partnerships, sustainability and communications.
Previously Head of Convention Bureau at Marketing Liverpool, Jennifer led efforts to attract and secure business events, working closely with clients, venues and city stakeholders. Her career is grounded in sales strategy, client engagement and converting long-term commitments into measurable outcomes.
Jennifer’s current focus is on helping organizations align environmental and social goals with buyer expectations and commercial priorities. As faculty with the GDS Academy, she has delivered storytelling masterclasses and co-designed sales training for global destination networks. She is also the author of the LVEP Business Events Guide and Toolkit for destinations in England.
Date
Stories shape belief—and belief drives action. Learn how storytelling helps event professionals meet rising expectations and inspire change. Use the GDS Storytelling Framework to craft narratives that connect policy, purpose, and people.
Learning outcomes:
Structure stories using the hook, heart, hope framework
Turn data and sustainability actions into compelling narratives
Create a ready-to-use story for your next pitch or campaign
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain J: Marketing and Communications, 0.75 credits
* CSEP Approved