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Global Director of Sales
Experience Studio by Amex GBT
Sofia is the Global Sales Leader for the Experience Studio by Amex GBT. Her team partner with both local and global brands around the world to turn business objectives into strategically designed, creatively bold live experiences, that deliver measurable impact.
With a strong commercial background and deep industry insight, Sofia is passionate about the power of in-person connection to drive engagement, strengthen culture, and elevate team performance.
A frequent moderator on meeting and event trends, she brings a global perspective and practical expertise.
Date
Explore how to design attendee-first experiences with intention: creating relevance, inclusion and measurable impact across content, formats and environments.
Learning outcomes:
Individualize content, formats and touchpoints for different attendee personas so people can engage in the way that works best for them
Define how data, technology and AI enable personalization at scale, from modular agendas to adaptive content and formats
Measure impact through Return on Experience (ROE) beyond attendance and satisfaction
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Domain H: Event Design , 0.75 credits
* CSEP Approved