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Senior Manager Education and Impact
ICCA
Gemmeke de Jongh heads content and events for ICCA, connecting the global association meetings industry and supporting members to stay informed and adaptable. Based in Brussels, she brings strong knowledge of EU tourism and culture policy, advocates for the sector regionally, and manages ICCAUni’s academic community network.
With more than 15 years' experience, Gemmeke co-developed a methodology for lasting congress impact and launched the International Alliance for Impact (IAI) with Visit Flanders Convention Bureau to promote purposeful event legacy.
She also works on BEFuture, an EU project supported by the European Commission, focused on transforming the European business events sector over three years.
Date
Discover the European Events and Exhibition Industry Alliance (EEEIA), which brings together ICCA, UFI, and EMECA to strengthen Europe’s business events sector. EEEIA focuses on advocacy and practical recommendations for governments, building sustainable partnerships, and working with policymakers to position the industry as a key driver of economic growth and innovation.
Learning outcomes:
Understand how to advocate effectively at EU level
Recognize the strategic value of industry collaboration
Identify actions to strengthen industry impact locally
ICCA is helping the global business events industry demonstrate the wider societal impact of association conferences. Beyond tourism, these meetings advance key sectors, share knowledge, attract talent and influence policy. Working with the convention bureaus of Barcelona, Copenhagen, Flanders, Sydney and Tokyo, ICCA is developing a robust tool to measure this impact.
Learning outcomes:
Understand why it's important to measure the impact of your event
Get insights in this new research project
Meet with experts in the field of impact measurement