Discover the European Events and Exhibition Industry Alliance (EEEIA), which brings together ICCA, UFI, and EMECA to strengthen Europe’s business events sector. EEEIA focuses on advocacy and practical recommendations for governments, building sustainable partnerships, and working with policymakers to position the industry as a key driver of economic growth and innovation.

Learning outcomes:

Understand how to advocate effectively at EU level

Recognize the strategic value of industry collaboration

Identify actions to strengthen industry impact locally