ICCA is helping the global business events industry demonstrate the wider societal impact of association conferences. Beyond tourism, these meetings advance key sectors, share knowledge, attract talent and influence policy. Working with the convention bureaus of Barcelona, Copenhagen, Flanders, Sydney and Tokyo, ICCA is developing a robust tool to measure this impact.

Learning outcomes:

Understand why it's important to measure the impact of your event

Get insights in this new research project

Meet with experts in the field of impact measurement