Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Help
- Infos auf Deutsch
- Show more
Marketing Communications Manager
Kenes Group
Iva Popova is a Marketing Communications Manager at Kenes Group, where she shapes the voice and visibility of the organisation and promotes its work across medical and scientific events and association management. Bridging strategy and storytelling, she leads brand communications, digital presence, media relations, and social media. Iva is a PCMA 20 in Their Twenties Class of 2025 honouree and has been recognised on the Eventex Powerlist 2025 as one of the most influential event professionals in Europe. Outside of work, she is a passionate dog enthusiast and shelter volunteer.
Date
Sustainability and social media are powerful forces that, when combined, transform how events engage and inspire. Learn how to harness social platforms to amplify sustainability initiatives, tell authentic stories, and create events that leave a positive legacy for people and the planet.
Learning outcomes:
Define why social media is critical for advancing sustainability in events
Explore emerging trends like AI and immersive tech to elevate storytelling
Create tailored sustainability stories for different social platforms
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved