MESA CAMPFIRE: STAND A430

Wednesday 20th May

1430-1450

Beyond AI hype: case studies that actually work

AI is everywhere... but practical use cases are harder to find.  This session cuts through the noise with real examples from the events industry, led by Johnny Martinez and Chloe Richardson. Discover how teams are using AI to save time, improve marketing, and elevate event experiences. With a strong focus on audience interaction, this session invites you to share your own use cases and learn from peers... turning collective insight into actionable ideas.

Video teaser: https://youtube.com/shorts/Mt0xceNdStA

SPEAKERS:

Johnny Martinez, Partnerships Manager, CrowdComms & Chloe Richardson, Head of Content, ELX

Explore how event technology is evolving—and what genuinely enhances the audience experience versus what adds unnecessary complexity.

Gain insights from across the event ecosystem, including AI, data intelligence, audience engagement platforms and live production. Discover how to design smarter, more intentional audience journeys and deliver seamless execution on site.

Examine how to extend the value of your events beyond the moment itself. As expectations shift toward continuous connection, understand how technology can support meaningful year-round engagement—before, during and after the event.

Hear practical perspectives on where technology delivers value, where it distracts and how to better align creativity, data, and execution to create lasting impact.

Learning outcomes: