Formula for audience engagement
Marketing and engagement

Formula for audience engagement

Audience engagement
Experiential
Tuesday, May 19, 2026
1:00 PM - 2:00 PM | Europe/Berlin

Education session

Hall 9 | Encore, Stand 9004
English
About

Design events that resonate with today’s diverse workforce. Audiences now span multiple generations, each with different expectations, attention spans and ways of valuing time.

Learn from data, psychology and practical insight to understand what drives engagement—and how to apply it to your next meeting or event. Explore customized journeys, immersive formats and strategies for creating meaningful connection that turns passive attendees into active participants.

Speakers