Why do some event formats consistently fall flat? Why do certain attendees light up while others quietly disengage? The answers may be simpler—and stranger—than you think.

Use human design as a practical lens for event design. Challenge conventional norms and open a new conversation around energy, flow and human behavior.

Learning outcomes:

Discover the four human design archetypes found in every audience

Recognize and plan for your audience's varying needs

Create programming, environments and communication that lead to deeper participation