Master the Legal Trifecta to protect your event’s digital future. Explore how copyright, trademarks and moral rights safeguard brand equity in the creator economy, with practical guidance on generative AI and influencer collaborations. Move from informal agreements to clear, robust workflows that support innovation.

Learning outcomes:

Construct a clear collaboration workflow that secures ownership of digital assets

Interpret copyright, trademark and moral rights to protect long-term brand equity

Navigate legal risks linked to generative AI in event marketing